![](https://cdn.myportfolio.com/f4ac7a771243d4ccb370c87d6214d5fc/c853d5969aea87d3a5359766_rw_1920.jpg?h=602a1100791352ba9465817099756ee6)
#WŚrodyZOrange
for VML Poland (April 2013)
Art direction • Idea • Graphic Design
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In 2014 Orange Poland was celebrating the 5 years anniversary of Orange Cinema Wednesday. Each Wednesday Orange member could go to the cinema for half of the price. And within 5 years he had a chance to do so 260 times. That’s a lot.
We wanted to show “that’s a lot”. That’s why we came up with an idea of a competition, in which users were asked to guess the name of the 260 blockbusters they could have seen during that time. We’ve asked them to guess the title with dedicated hashtag #WŚrodyZOrange (onOrangeCinemaWednesday) and the results were published on LP. Every time a title was guessed correctly we’ve revealed a specific icon with a given movie.
Creative: Jacek Stefanowicz
Creative Art Director: Bartosz Kwiecień
Account Executive: Łukasz Kazimierczak
2009
![](https://cdn.myportfolio.com/f4ac7a771243d4ccb370c87d6214d5fc/960060e602f7d674f1279e73_rw_1920.jpg?h=9167047c0ebd682e4b92f3239338072e)
2010
![](https://cdn.myportfolio.com/f4ac7a771243d4ccb370c87d6214d5fc/dafbe68a3210336e22f026be_rw_1920.jpg?h=2773ffc0c2e8cffaa2480a286e4e56b3)
2011
![](https://cdn.myportfolio.com/f4ac7a771243d4ccb370c87d6214d5fc/06723de69130fc4a8c6130b8_rw_1920.jpg?h=b474162c91cb0d01d0c9130e2ed3e972)
2012
![](https://cdn.myportfolio.com/f4ac7a771243d4ccb370c87d6214d5fc/b9f0fe51a50b6d29b5ed8963_rw_1920.jpg?h=c2746d0c5a7fc06a622d7c2d391ea050)
2013
![](https://cdn.myportfolio.com/f4ac7a771243d4ccb370c87d6214d5fc/ae14f99b72cb19c18265ed47_rw_1920.jpg?h=41fbe786ae23ded90021eb0a2fd43d40)