#WŚrodyZOrange
for VML Poland (April 2013)
Art direction •  Idea  •  Graphic Design
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In 2014 Orange Poland was celebrating 5 years anniversary of Orange Cinema Wednesday. Each Wednesday Orange member could go to the cinema for half of the price. And within 5 years he had a chance to do so 260 times. That’s a lot.

We wanted to show “that’s a lot”. That’s why we came up with an idea of a competition, in which users were asked to guess name of the 260 blockbusters they could have seen during that time. We’ve asked them to guess the title with dedicated hashtag #WŚrodyZOrange (onOrangeCinemaWednesday) and the results were published on LP. Every time a title was guessed correctly we’ve revealed specific icon with given movie.

Creative: Jacek Stefanowicz
Creative Art Director: Bartosz Kwiecień
Account Executive: Łukasz Kazimierczak
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