Sex Education S2
for Netflix (January 2020)
How to create a campaign in country where the sex education is political matter?
There is a big political tension in Poland regarding sex education in schools. To promote the new series of Sex Education on Netflix we wanted to play with the claim “Sex Education only on Netflix” (meaning: not in schools). What’s more, to begin the conversation we wanted to show school objects but provide them with extra “meaning”. The OOH campaign was supported by educational content published on Netflix channels where famous people discussed the sexual education issues and the influence on their lives.
Freelance creative team: Natalia Trębicka & Bartosz Kwiecień
Photography: Michał Klusek