Sky Rojo S1
For Netflix (March 2021)
Sky Rojo is a Spanish action crime drama television series which traces three prostitutes who flee from their pimp. According to the creators, the series shows "the impunity, ambiguity and brutal reality of prostitution, and the psychological portraits of those on both sides of the scale".
To intrigue people with the vibrant nightlife atmosphere of the show we’ve created neon-inspired creatives. And even the neon mural. The designs portrayed polish statements. But we’ve managed to give them another meaning by connecting them to the show and to present the tone of voice of the show that could easier resonate with people locally.