How to create first sharable presidential mural?
Agitation for 2020 presidential elections in Poland took place during the Covid-19 pandemic. Due to the fact that less people were present on the streets, there was an extraordinary need to create a work that will live mostly on the internet.
I’ve designed the first election mural in Poland. To be widely shared by the public in social media instead of putting the candidate's face I decided to create a symbolic representation of the main claim of the candidate “Generation, not one term” to show how consistent growth can help. The drawn tree, which resembles the shape of Poland and has hidden messages connected to Polish nature sculptures, was widely discussed in social media and shared by thousands.
Freelance creative team: Natalia Trębicka & Bartosz Kwiecień