Pepsi
For Artegence (August 2019)
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Summer 2019 was for Pepsi in Poland a great opportunity to introduce the new positioning and to give its customers a simple way to identify themselves. It started with a limited set of cans. Each packaging presented unique attitude, with which the younger generations could relate to. To promote those attitudes we’ve created a series of films explaining them and showing the stories of people who actually follow those claims in real life.
Creative director: Adam Zdeb
Copywriter: Jarek Maciejek
Art Director: Bartosz Kwiecień
Account manager: Karolina Eisentraut
Photography: Piotrek Matejkowski
![](https://cdn.myportfolio.com/f4ac7a771243d4ccb370c87d6214d5fc/66c06203-407e-41f5-9de5-a0cd0d6c065c_rw_1920.gif?h=bc9153908ad78c39d982378b270a0101)
![](https://cdn.myportfolio.com/f4ac7a771243d4ccb370c87d6214d5fc/1d1f819c-4356-450c-aec2-a728d2ed7820_rw_1920.png?h=98334e0a1aaacae30a8c4f4b7577afdf)