For Artegence (August 2019)
Summer 2019 was for Pepsi in Poland a great opportunity to introduce the new positioning and to give its customers a simple way to identify themselves. It started with a limited set of cans. Each packaging presented unique attitude, with which the younger generations could relate to. To promote those attitudes we’ve created a series of films explaining them and showing the stories of people who actually follow those claims in real life.
Creative director: Adam Zdeb
Copywriter: Jarek Maciejek
Art Director: Bartosz Kwiecień
Account manager: Karolina Eisentraut
Photography: Piotrek Matejkowski