Jeśli to słyszysz, jeśli to mówisz
for K2 Internet and Lambda (May 2017)
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Digital Group Head: Zofia Leszczyńska
Senior Creative & Copywriter: Karolina (Lotta) Skraba
Art Director: Bartosz Kwiecień

🇵🇱 Kampania dla Stowarzyszenia Lambda Warszawa realizowana we współpracy z Miastem Stołecznym Warszawa rozpoczęła się 17 maja 2017 (Międzynarodowy Dzień Przeciw Homofobii, Transfobii i Bifobii) i objęła nośniki outdoorowe w Warszawie, stronę www oraz social media.

🇬🇧 More: Violence, including verbal aggression, against homosexual, bisexual and transgender people takes place in many homes. Victims are mostly young people, which in life are still dependent on their families (financially and emotionally). Many people do not realize that violence does not have to mean only beating. The goal of the campaign was to increase the knowledge about domestic violence that LGBT people face, its types, consequences and the available possibilities of help. We wanted to reduce the social acceptance of domestic violence against LGBT people and to encourage victims and witnesses to report cases of such violence.

In the center of each poster, we put words considered as non-violent (including psychological or economic violence) so that everyone (victims and aggressors) can "hear each other" and identify such behavior in themselves. We’ve also put authentic quotes from the victims of violence (which called Lambda's phone).  The graphically suggested contours of the characters make the problem more universal and does not apply to specific characters. All posters are arranged into a LGBTQ flag.
Posters have been placed at bus stops in Warsaw (over 800,000 recipients) and on the Internet, raising interest in social media and the press. Posters, leaflets and campaign materials were also presented during the Warsaw Equality Parade (55 thousand people): both at the stand and the Lambda Warszawa platform. They were also placed in LGBT clubs in Warsaw and sent to places dealing with support of families affected by violence (1.2 thousand, leaflets and 120 posters), which allowed to reach a more profiled group of people who may need support.

The campaign has reached the reach of 1.6 million people, including over 1 million people in Warsaw. As a result, the number of people who called Lambda's telephone line in connection with experiencing violence increased. In addition, phones have just begun to report violence.